For 2009 / 10, CHEAD has identified the following items as key strategic priorities to achieve the overall objective (key items marked as * in the AOS):

Strategic Development of CHEAD

• To evaluate CHEAD strategy and communication with CHEAD members and external agencies and to see it established as the acknowledged body for the sector.


• Continuing from 07/08, CHEAD is reviewing its working structure in order to strengthen our engagement with members and to draw on their expertise.

Strategic Planning

• To develop leadership development initiative for A&D HEIs.


• Also continuing from the previous year, CHEAD aims to launch a new programme for the training and mentoring of senior managers in HE A&D, as well as for ‘emerging leaders’, focusing on second tier staff and member representatives’ named deputies.

Research

• To respond to RAE outcome.


• CHEAD plans to organise events for discussion, networking and guidance to support member institutions in the aftermath of RAE.

Curriculum

• To formulate strategy for CHEAD with regards to the curriculum and explore links with other strategic areas.


• In co-operation with the Crafts Council and the National Arts Learning Network, CHEAD will organise a key seminar to identify key actions to secure the continued provision of minority specialism subjects, i.e. subjects concerned with processes and materiality.

Progression / Widening Participation

• Follow up key recommendation from CHEAD research project: Widening Participation in Art & Design Higher Education.


• CHEAD, together with Arts Council England, ADM HEA and NALN, will launch a research project to map existing research in widening participation in higher education art and design.

Projects & Events

• To develop a network of HE institutions’ galleries.


• Creative Graduates – Creative Futures: together with UAL to progress the research into graduate’s career progress.


• This project will produce important insights into career patterns of A&D graduates up to five years after graduation. It is expected that this will help CHEAD and member institutions to inform future strategic planning.

Relationships with other organisations

• To create working network with key external organisations and subject associations with CHEAD as hub through regular meetings.


• CHEAD aims to develop an ongoing network for the various organisations and associations across all four countries.

CHEAD Events

• CHEAD Annual Conference 2009, Berlin

CHEAD Executive
January 2009

Strategic Plan 2009 - 2013